Insights & Opinion

Not often, but very occasionally, the team at Marketing Renegade get together, hold hands, light some incense, and try to make sense of the cruel mistress that is marketing. Here’s what we reckon…
The Marketing Technology of the Future and How Your Business Can Benefit
The future of marketing is frickin’ exciting. But only if you’re cool with acronyms; VR, AR and IVI are the technologies set to transform marketing…
The Secret to Zero Cost Marketing
The secret to free marketing is, in a word, remarkability. Whereas a humdrum product will need constant investment to get the word out there, a remarkable one will sell itself…
Is it Ever OK to Swear in Your Marketing? (Warning: Explicit Content)
With swearing so commonplace in films, on social media and on TV, why is it still such a taboo to use our four lettered friends in marketing and sales?…
What is Influencer Marketing and Should You Be Using It?
Companies have been paying respected, recognisable people to say great things about their products for years. So why the big fuss about Influencer Marketing?…
Marketing is Broken – Here’s Why…
If you’re not already seeing a decline in your marketing results, there’s a good chance you will soon. Here’s what’s wrong and how to fix it…
7 Websites that Prove Clarity Beats Cleverness
It’s hard putting yourself in the shoes of a new website visitor. Here’s seven shining examples of websites that are nailing their messaging - so you can copy them…
21 Words that Sell
As marketers, words are the essential tools of our trade. We spend our days carefully selecting the right combination of words to persuade, to inspire, to entertain and, most importantly, to sell.
How to Write Killer Headlines
We’re awash with mediocre content. So how can you make your article stand out from the humdrum SEO fodder that has become the scourge of the Internet?
The 7 Best Guerrilla Marketing Campaigns Ever
Guerrilla Marketing, as the examples below demonstrate, has been appropriated by the big brands over the last few years.

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