Startups

More than ever, we need to delight and surprise our customers to get the kind of rave reviews that propel your business forward. The good news is, there are two proven ways to achieve this.

As business owners, we often place a disproportionate amount of emphasis on the importance of lead generation. But 95% of marketing is about what happens after you get the sales lead.

The best performing websites belong to business owners who plant themselves firmly in the shoes of their customer and ignore everybody else. Does your website answer the three key questions every customer has?

Marketing, and sales for that matter, is often maligned for being some kind of dark art that uses short term tactics to trick people into buying stuff they don’t need. But good marketing doesn’t work that way at all...

What is marketing? It sounds like a simple enough question, but if you were to ask a thousand business owners what marketing actually is, you’d probably get a thousand different answers.