You did it!
Most people just talk about it, but you actually went and did it - you started your own business.
All power to you. You’re a rare breed.
Let me tell you just how rare…
In the UK, just 4 people in every 100 start a business.
Or to put it another way, 96% of people don’t have the desire or ability to do what you’re doing.
So well done. Seriously. Take a bow.
Now, whether you’ve been in business for years or you’re just starting out, one thing will be abundantly clear by now.
Your marketing isn’t just another part of the business, like hiring, or customer service, or cash flow management.
Marketing is the difference between success and failure.
In other words, if you can’t predictably attract customers in volume, you may as well close the doors now.
Successful marketing breathes life into a business.
So it stands to reason that marketing is hard.
Most of the time, it doesn’t work. (Nobody seems to mention that.)
If you’ve ever burned through thousands on Google Ads in a few hours, or placed an advert in a trade magazine, or sent thousands of direct mail pieces, only to get precisely nothing in return, you’ll know exactly what I mean.
And when your marketing isn’t working, and you can’t predict where your next revenue is coming from, running your own business is a rollercoaster.
Sure, there are few dizzying highs, but it’s mostly terrifying lows. It was exciting at first but now you just want to get off.
But when your marketing works, well, that changes everything.
When you finely tune that rarest of skills, the ability to turn strangers into customers at scale, you’re bulletproof.
Nothing can touch you.
Think about it.
There is no business problem that cannot be solved if you have a steady stream of customers lined up waiting to buy from you.
If you always have access to more customers, everything else is just admin.
Put simply, marketing is the one learnable skill that will genuinely transform your business, your life and the lives of the people you care about.
Now, if you’re anything like me, you might be thinking...
I totally get that this stuff is important, but surely I could just outsource this stuff to a freelancer or a marketing agency?
You could try.
But your freelancer will need precise instructions (so would you for £15 an hour) - so you need to be a master in marketing before you can outsource anything.
And marketing agencies often prove very expensive for great looking, ineffective outputs.
Just try asking a marketing agency to guarantee a minimum of 3x return on your spend - they’ll run a mile.
You get the picture. This marketing stuff is vital, and it ain’t going anywhere.
“OK I get it!” I hear you cry. “But who, exactly, will teach me this precious, life transforming skill?”
Short answer. We will.
After more than two decades of coaching some of the world’s most recognised brands on marketing, sales and business growth, we decided to share our systems and techniques with business owners everywhere.
Our first vehicle to share our ideas was a short book entitled ‘Marketing Renegade’.
We wrote it in six weeks.
It became an Amazon No.1 bestseller within 24 hours.
This website develops the concepts laid out in the book, and puts them into powerful, practical, simple steps that any business owner can implement.
We’re here to help you create the life you imagined when you started your journey.
Welcome to Marketing Renegade.
Jamie is a marketing guy. He is the co-author of Marketing Renegade and has worked with some of the world’s most recognised brands. His work has been featured by the BBC, Observer, the Guardian and the Times. Jamie runs an award-winning marketing agency and a fast-growing marketing software company.
Mark is a sales guy. He is the co-author of Marketing Renegade and the creator of the award winning sales programme the Single Sales Principle ®. He owns a number of media, software and training businesses in the US and UK.