Remarkability

More than ever, we need to delight and surprise our customers to get the kind of rave reviews that propel your business forward. The good news is, there are two proven ways to achieve this.

As business owners, we often place a disproportionate amount of emphasis on the importance of lead generation. But 95% of marketing is about what happens after you get the sales lead.

Marketing, and sales for that matter, is often maligned for being some kind of dark art that uses short term tactics to trick people into buying stuff they don’t need. But good marketing doesn’t work that way at all...

The secret to free marketing is, in a word, remarkability. Whereas a humdrum product will need constant investment to get the word out there, a remarkable one will sell itself.

With swearing so commonplace in films, on social media and on TV, why is it still such a taboo to use our four lettered friends in marketing and sales?…