In this episode Mark explains the power of 'comparison' when it comes to pricing your product or service. If you're not familiar with a 'Wonky Tom' this is your chance to learn one of the most powerful, profitable lessons when it comes to pricing.
Episode #11
This episode of Renegade RAW will change the way you present your pricing forever. The key takeaway is this: 'Value isn’t determined by ‘what something is' but 'what it's surrounded by.' Maybe take a second to re-read that, because the implications are huge.
This is how it works: Whenever you present your pricing to a prospective customer, you must include one package that will never sell. So why include it at all then? Well, the package that never sells is the 'Wonky Tom', and it has another, much more valuable role to play. The sole purpose of the Wonky Tom, is to make the package you want the customer to buy, look like the obvious choice.
